The Kingdom’s many word of mouth ambassadors have for decades spreading the message of a friendly nation, pictures-postcards landscape, authentic cultural encounter, thrilling adventure- activities and world renowned game parks/nature reserve. Their recommendations were in 2017 bolstered by awards and accolades that give substantial credence to the description of visiting Swaziland as a “Royal Experience”.
The kingdom scooped gold in two categories at this review period’s edition of the African Responsible Tourism Awards, which is an initiative that was established in 2014 to celebrate and inspire change in the African tourism industry. Its founding philosophy rests on the principle that all genres of tourism, from niche to mainstream, can and should be managed in a way that preserves, respects and benefits destinations and local people. The latest winners were announced during World Travel Market Africa 2017, held at the Cape Town International Convention Centre – before a packed audience that included government officials, tourism professionals and media representatives. Event organizers described Swaziland as a country recognized internationally for its efforts in responsible tourism, and declared that it was therefore “no surprise that the kingdom won not once, but twice”.